Social media isn’t just about reconnecting with friends and family all over the world. Use it right, and it can help you get the job you’ve been looking for. Recent studies and surveys confirm that an increasing number of companies are now using some type of social media to fill up their available positions. About 65% use these tools for hiring, with 57% of them using the professional social network LinkedIn while 19% go with the ever-popular Facebook.
But this doesn’t mean you don’t have to do anything at all except be on social media. Here are some things you can do to stand out so employers can more easily find you.
Clean Up Your Social Media Accounts
The other side of the double-edged sword that is social media is that employers are also using sites like Facebook to screen out unwanted job applicants. So you better treat your social media accounts is open for public viewing.
This means you need to clean them up so that you’ve put in the best light possible. Remove anything that makes you look bad, get rid of any profanities and offensive materials, and avoid putting in any controversial political statements. There are even apps like “Simple Wash” that can help.
Use Only Professional-Looking Pics
If you’re a teenager, then fuzzy pics may suffice for sites like Facebook. But if you intend to use your social media accounts to help you get the job you want, you’re better off with only using clear, professional photos. These photos can still make you look friendly, but they also make you look hirable.
Check out the social media accounts of other professionals to see what kind of pictures they show. Try out the pics of photographers too. You can even find out whether your pictures make the grade with apps like and websites like Photofeeler.
Use the Right Keywords
SEO is so important that you can even use it so your profiles can be found by potential employers. Many companies these days use automated searches for sites like LinkedIn, and it will help if your profiles have the same job titles and skills that potential employers are looking for. Use these keywords for titles and headers so they’re found more easily.
Have Your Own Blog
Your blog can help demonstrate the knowledge you’ve amassed, and you can also show off both your written communication skills and your friendly personality. You demonstrate your passion for the industry you’re in with relevant blog posts, while you also establish your authority on the subject. Blog on your own website, and you can also try guest posting on other blogs.
Maintain and Enlarge Your Network
This means being open and accepting to connection requests. An increasing number of jobs are being filled by having employees recommend people they know to fill the positions. So if you know someone in a company with a vacancy you have an invaluable “in”.
Put In a Link to Your Work
Feature a link to samples of your work and to your personal website as well.
In the end, it’s all about enhancing your personal brand through social media. How you present yourself through social media can have an impact, just like your resume and job interviews.