Workplace

The concept of branding has traditionally been about the corporate image. But personal branding became a recognizable concept among celebrities as well. The personal brand of an actor can help determine the kind of roles they’re offered, and the branding of musical acts affects the kind of listeners they attract....

If a friend asks you to pen a letter of recommendation, they’re asking for your help. While it’s somewhat flattering to be asked, it can also be a lot of pressure on you. After all, you can write a letter that can keep your buddy from being hired if you...

Ever since the rise of mega-corporations, generations of workers have generally aspired to work for one of these large companies. The advantages seem obvious—these large companies have lots of job openings and they can offer more perks and higher salaries. They’re less likely to fail, so job security seems good....

When you’re being offered a job, you’re supposed to negotiate your salary. Once you’re employed, after a while you may want to ask for a raise. These are common enough occurrences in business. But you’d be surprised at how many people fail to negotiate their salaries or ask for a...

It’s not enough that you get a great job with high wages in a successful company for many prospective employees these days. The company culture is crucial as well, and this covers the actual work environment as well as the prevailing principles by which the company and its employees operate....